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Privacy Policy


In this Privacy Notice “Bailey Balfour Asia Pacific Pte. Ltd”, “we” or “us,” means Bailey Balfour. “Participant” or “you” means the person buying or requesting Programmes or services from Bailey Balfour.

This website is run by Bailey Balfour Asia Pacific Pte. Ltd., a company registered in the Republic of Singapore and registered address at 16 Raffles Quay, #16-02, Hong Leong Building, Singapore 048581 (“Bailey Balfour”). For the purposes of any applicable data protection laws (as amended or superseded),  Bailey Balfour is the “controller” of the personal information collected through the website and determines the purposes and means of the processing of personal information.

General Information

Bailey Balfour is completely committed to protecting the privacy of our website visitors and customers. We respect your privacy rights and recognise the importance of protecting your personal information. The Bailey Balfour team members are customers themselves of other internet sites and fully appreciate and respect the importance of privacy on the internet.

If you are under 16, we require that you inform a parent or guardian about Bailey Balfour’s Privacy Notice and Terms and Conditions as well as requiring their consent to the Privacy Notice and Terms and Conditions before registering or placing an order with Bailey Balfour.

This Privacy Notice does not apply to websites maintained by other companies or organisations to which we link.

We have adopted a corporate wide Privacy Notice that guides how we collect, store, and use the information that you provide us with. The following information is provided by us to enable our online visitors to be fully informed of our Privacy Notices.

By visiting , you are accepting and consenting to the practices described in this Privacy Notice and also in the Terms and Conditions and Cookie Policy. Please read this in conjunction with each other to better understand our data processing and services. Capitalised terms will take the meaning from the relevant document that further describes them.

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How we collect personal information

We will collect information provided by you when you use our website. This could be when you:

  • Purchase a programme
  • Respond to a survey
  • Add yourself to our email subscriber list
  • Give us feedback
  • Book an appointment or service
  • Contact our customer service team
  • Ask to be informed about new programmes

We will also receive personal data from third parties or other sources and collect certain information automatically through our use of cookies on our website. Please see our Cookie Policy for more information.

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What information we collect and how we use it

Contact Information: Name, email address, audio recordingsTo process your Programme applicationTo fulfil our contract with you
 To create an account with usLegitimate Interest
 Send you marketing information via emailsLegitimate Interest
 Contact you about your Programme applicationLegitimate Interest
 Contact you about events, surveys and competitions that may be of interest to youLegitimate Interest
 Fraud prevention or payment issuesLegal obligation
 Tax related purposesLegal obligation
Purchase historyTailor communications to you to improve your experienceLegitimate Interest
 Analysis used for purposes of business, website and/or product developmentLegitimate Interest/Reasonable business use
Payment details through PayPal such as method and amount. (We never store card details).To fulfil your orderTo fulfil our contract with you
 To make it possible to process a refund if necessaryTo fulfil our contract with you
 Fraud prevention or payment issuesLegal obligation
Information relevant to a query that you contact us aboutTo answer your query and give you the best possible customer service experienceLegitimate Interest
 Calls may be recorded for training purposes to improve the customer service we provide (you will be informed if this is the case when you call).Reasonable business use
Information collected by Cookies such as search and browsing history, time on website and referring website (e.g., Google search or direct)Used to enhance Participant’s experience on website and tailor our marketing massagers. Please refer to our Cookie PolicyLegitimate Interest
 Analysis used for purposes of business, website and/or product development. Please refer to our Cookie PolicyLegitimate Interest/Reasonable business use/Consent
Marketing preferencesTo ensure we adhere to your preferencesLegitimate Interest/ To fulfil our contract with you
IP AddressAnalysis used for purposes of business, website and/or product developmentLegitimate Interest/Reasonable business use
 To confirm how and when you signed up to receive marketing communicationsLegitimate Interest

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Who we share your information with

There may be circumstances where we may share some of your data with third parties. Below are the instances in which we may do this and to whom we share information with:

  • When you use,  please review Facebook’s cookie notices for additional information on how your data may be processed. You have the option to opt out of optional cookies.
  • Our partners who process data for us, for example PayPal and Mailchimp. Such companies process payment information and may process transactional information in an anonymised way for the purpose of business insight. Mailchimp also process names and address for the purpose of mailing our emails for the purpose of sending automated emails when you sign up to email.
  • We use the marketing services of LinkedIn, YouTube, Facebook Inc (including Instagram) to better target our communications. As part of this process, an email address is provided. For security reasons and to protect your personal information, this data is ‘Hashed’ meaning your personal data is replaced with a non-personal tag that enables us track website visitors and record sales without using your actual personal data. Please refer to our Cookie Policy. For more information about how we share information with Facebook and how you can opt-out.
  • We share anonymous analytics cookie data with Google. This helps us analyse website traffic and behaviour to improve our website performance. It also helps us to serve Google Paid Search Adverts to the most appropriate people, those most likely to want to find our website. Find out more about our use of Cookies by reading our Cookie Policy. The parent company of the Google group, Google LLC, remains self-certified under Privacy Shield on behalf of itself and its wholly-owned U.S. subsidiaries.
  • Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.
  • Outside research companies or consultants whom we may or may not ask to contact you directly for your opinions on our Programmes and services. In these instances, we provide them with only the information they need to perform their function.

We review the data protection standards of every company who process our data. All have contracts in place which set out how they meet the standards required for applicable data protection laws.

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Marketing Opt-in and Opt-out Provision

Emails from Bailey Balfour

When you purchase a Programme from Bailey Balfour, you will be given the option to opt-in to subscribing to our emails. You will be able to unsubscribe at any time by clicking the ‘unsubscribe’ link in the footer of the emails we send.

We advertise via Facebook and Google who collect data from us via cookies to personalise the Ads you see across their platforms. Find out more in our Cookie Policy.

Should you have trouble unsubscribing from email, catalogues or changing your preferences regarding third party opt-in/out, please email us at 

How long we keep your information

Your data will be held for as long is necessary to fulfil obligations we have in relation to the purpose of us collecting the data. The retention period will vary depending upon the purpose.

For marketing purposes, we will keep your contact information as long as you subscribe to receiving communications.

We will keep order related information as long as necessary to fulfil regulatory obligations, for example, local tax laws.

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Access and change of personal information

You have rights in relation to your data, what we hold and how we use it.

  • You have the right to access the personal information we hold about you.
    • You have the right to request changes to ensure the information we hold about you is accurate.
    • You have the right to request that we delete your data.
    • You have the right to unsubscribe from marketing messages at any time.
    • You have the right to complain about the use of your personal information to the regulator in the jurisdiction where our processing of our data applies.

Please contact our privacy team if you would like to make a request in relation to your data. You may contact us by email at [email protected]  to process reasonable requests.

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Information Security

Bailey Balfour takes all necessary and reasonable steps to maintain appropriate safeguards to ensure the security, integrity, and privacy of the information you have provided.

When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us, to protect it from unauthorised use. If SSL is enabled, then you will see a padlock at the URL address panel of your browser and you can click on this to find out more information about the SSL digital certificate registration.

We process all payments using PayPal secure e-payments system. This system ensures that all sensitive information is stored on a heavily encrypted database and protected by multiple firewalls.

When personal information is transferred to third parties it is done so via a Secure File Transfer Protocol or secure file sharing method.

Information held internally is done so using 3rd party cloud storage, with appropriate levels of security for the information held.

Use of information is governed by strict internal policies which are constantly reviewed and updated as necessary. Our staff will have access to your information as would be reasonably expected for business purposes and to fulfil their roles but are committed to the protection and confidentiality of your information.

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Changes to this Policy

We may change this Notice from time to time. Please check regularly to stay informed about our information notices and policies.

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More Questions?

If you require further information about Bailey Balfour and our Privacy Notice please email [email protected]. Alternatively, you can visit our Contact page, fill in the contact form and submit your enquiries to Bailey Balfour’s dedicated Customer Care team.

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