We are here to help
Let us know if you have any questions!

Frequently Asked Questions



Programme Structure and Curriculum

How are your Coach Training Programmes different from the other programmes in the market?

We have several specificities.

  1. Our programmes are focused on coaching at work and in organisations, even though they go beyond the workplace. It means the skills are taught with the organisational context of the clients in mind, which is more complex than basic coaching.
  2. The entire programme is delivered online and live in an interactive classroom setting. This means you can attend your class wherever you are: at work, on a business trip, at home… The technology is smooth enough to make you forget it and feel you really are in a classroom.
  3. One of our strengths is our diversity. You get to interact with coaches and fellow students from around the world with diverse backgrounds and cultures.
  4. We believe in practice practice practice. Our programmes are designed to include a lot of practice time in pairs and small groups, under the supervision of our caring and experienced coaches, to equip you to become a competent and confident coach.

Who designed the programmes?

Our programmes are designed and constantly reviewed by Jean Balfour, our Programmes Director, with the ICF’s requirements and the latest developments in coaching in mind. She is a highly experienced coach with over 20 years track record in coaching individuals and organisations globally and across sectors. Her passion about meaningful relationships at work and unlocking human potential in the workplace gives its unique angle to our programmes. Get to know Jean.

Who are the members of the faculty?

Our sessions are facilitated by Jean Balfour, our Programmes Director and our faculty members. They are highly experienced psychologists and leaders from diverse backgrounds who have worked both in organisations as well as independently. They all believe in the power of coaching to improve one’s working life, and are more than happy to share their experience. Get to know Our Team.

Why are the programmes only delivered online? Won’t I miss face-to-face teaching?

The technology is smooth enough to make you forget it and feel you really are in a classroom. The programmes are delivered live and online to allow maximum flexibility to fit the work schedule of busy professionals. Students join the programmes from wherever they are – from work, from home, even when they are traveling.

The online classroom environment also allows students to interact with people from a wide range of backgrounds, countries and cultures. This gives them the opportunity to learn how to coach across differences, and to connect with like-minded people who will form their future global network.

The technology we are using is easy to adopt, smooth and truly allows live interaction with the coaches and fellow students. Feedback from our alumni is that they really bonded throughout the learning experience, even though it was only online.

How much time do I need to invest in the programmes?

Each level is based on 3-hour workshop conducted once a week with 1 to 2-week breaks in between.

Mentor Coaching groups are 1-hour long, with one attendance recommended per week.

For each workshop, some readings are suggested to go deeper.

Will I get a certificate when I graduate from the programmes?

Yes, upon meeting the programme’s graduation requirements, you will receive a certificate recognised by the International Coach Federation (ICF).

On completing Level 1 of the programme, you will meet the ICF requirements for Associate Certified Coach (ACC) accreditation and receive a Level 1 certification for 77 coach-specific training hours, including 10 hours of Mentor Coaching.

On completing both Level 1 and Level 2 of the programme, you will meet the ICF requirements for Professional Certified Coach (PCC) accreditation and receive an ICF recognised Accredited Coach Training Programme Level 2 certificate for 142 hours.

Are the programmes internationally recognised?

Our programmes are accredited by the International Coaching Federation (ICF), which is the largest internationally recognised industry leader.

Is it possible to skip Level 1 to attend directly Level 2?

Yes, you can attend directly Level 2 if you are already certified at the ACSTH (Approved Coach Specific Training Hours) level. We are here to guide you if you have any question. 

What do I need to do to graduate?

You will need to meet the minimum attendance requirements for each programme along with completing and submitting the self-directed learning.

Programme Admission Requirements

Who attends the programmes?

Our students come from diverse backgrounds. Some are business executives who seek coaching skills to lead their teams and stand out professionally. Others work in the Human Resource or Talent Management department, and need the coaching tools as part of their role. Individually, professionals may also consider switching to a coaching mindset to stay relevant and energised professionally, or might want to embrace coaching as a new career.


Are there any pre-requisites to join the programmes?

You do not need any specific experience in coaching before these programmes. We welcome applicants from a wide range of educational backgrounds and professional experience. As the programmes are focused on coaching at work and in organisations, having a few years of work experience would allow you to gain more from the programmes and apply what you have learnt in the workplace. Applicants are also expected to have a good use of the English language.

Before admissions, applicants are required to complete an online application form followed by a short virtual conversation with a lead facilitator.


Programme Fee

What is the programme fee?

The investment for each level 1 of the programme is SGD 6,500 and level 2 is SGD 6,500. If you choose to sign up for Level 1 and Level 2 at the same time, the total fee is SGD 11,000.

It covers the registration, workshops, mentor sessions and assessments, access to peer coaching network, programme materials in digital format and Certificate (if earned).

10% early bird discount is available. Please contact us for details.


What are the payment options?

We require payment to be made before the start of the programmes. We offer one-time payment, monthly payment or flexi-payment plan, please contact us to find out more.


What is the refund policy?

We allow full refund of the programme fee for students that have attended no more than 2

workshops. All refunds will however incur an administrative fee of SGD 500.



Do you conduct the programmes in any other languages?

Not at the moment. Teaching and class materials are in English. Our students come from all over the world and for many of them, English is not their first language but the passion for coaching helps to transcend any language and cultural barriers.


Can I discuss the programmes with someone before I apply?

Yes, you are most welcome to Contact Us and we will be glad to answer any of your questions. We can also arrange for a private consultation with one of our facilitators or coaches.


You are most welcome to Contact Us and we will be glad to answer any of your questions. You can also reach out to us through the following:

Email: [email protected]

Bailey Balfour Asia Pacific Pte Ltd
16 Raffles Quay #16-02
Hong Leong Building
Singapore 048581

Free Course Preview


One of the most effective ways to decide whether our programme is the best for you is to experience a short taster – to see what you could expect and get a feel for the different elements of our courses including mentor coaching, our self-directed resources and our learning system. You can enjoy this taster at your own pace at any time so register now.

Sign up for our ICF coach training info session to learn more

Join our programme director for a 30min online info session.

Upcoming sessions: Sept 19, Sept 27 or Oct 11, 2023 
SG/HK: 6Dubai: 2:00 PM (UTC+04:00)

How can we support you?
Get In Touch